基于系统功能符号观的多模态话语分析,该研究从信息交流的各种方式——语言、声音、图像、颜色、音乐等各种模态符号入手,运用视觉模态、听觉模态等感知模态分析动态多模态语篇《大道之行》在再现意义、互动意义和构图意义所体现的中国形象;探讨在数字媒体背景下,社会符号学视阈中中国文化在中国形象"自塑"过程中的作用。

Based on multimodal discourse analysis in the view of systematic-functional semiotics,starting from every approach of information exchange — various semiotic symbols such as language,sound,picture,colour,music,etc.,this paper,relying on such perception modes as sighting mode and hearing mode,makes an analysis of China' s image in terms of representing,interacting and picturing significance embodied the dynamic multimodal discourse Great Doctrine,exploring the function of Chinese culture during the process of self-moulding of China' s image from the perspective of social semiotics and in the context of digital media.