新媒体时代,高校读者获取信息的渠道和阅读方式都发生了改变。针对这种情况,高校图书馆应顺应新媒体阅读的特点,建立高校图书馆阅读推广机构,加强推广指导服务,加强网络阅读的引导,为读者创造良好的阅读氛围,实现与新媒体相适应的阅读推广模式。

In this new media age, university readers' channels to collect information and their reading methods have been changed. In view of this, libraries of universities should take the advantages of the characteristics of new media reading, establish some reading-promotion divisions, strengthen the guidance services for reading-promotion, improve the direction of web reading and create a good atmosphere for reading or readers so as to achieve reading-promotion model to meet the requirements of the new media reading.