乡村振兴战略是推进农业农村现代化、实现中国式现代化的重要举措。大学生作为最具创新活力的群体，其创新创业能力的培养对乡村人才振兴具有重要意义。当前，高校创新创业教育改革持续推进，城乡融合发展需求旺盛，农村产业结构调整加速，为大学生乡村创新创业提供了多重机遇。然而，现实中仍面临高校创新创业教育体系不完善、实践教学较薄弱、学生乡村创业意愿不足等问题。基于此，应从优化专业布局、强化师资建设、创新教育模式、加强心理辅导、转变就业观念、深化乡村宣传等多维度协同发力，构建“政—校—企—乡”联动的创新创业能力培养体系，以高质量人才培养助力乡村振兴战略实施。

The rural revitalization strategy serves as a pivotal measure for advancing agricultural and rural modernization and realizing Chinese-style modernization.As a demographic endowed with the greatest innovative vitality, college students play a crucial role in this process, and the cultivation of their competence in innovation and entrepreneurship is of significant importance to talent-driven rural revitalization.Currently, the continuous promotion of innovation and entrepreneurship education reform in universities, the strong demand for urban-rural integration development, and the accelerated adjustment of rural industrial structure provide multiple opportunities for college students′ rural innovation and entrepreneurship.However, in reality, there are still problems such as an imperfect innovation and entrepreneurship education system in universities, weak practical teaching, and insufficient willingness of students to start businesses in rural areas.Accordingly, a multi-dimensional and synergistic effort — encompassing the optimization of disciplinary layouts, strengthening of faculty capacity, innovation in pedagogical models, reinforcement of psychological counselling, transformation of employment mind-sets, and intensification of rural publicity—should be mobilized to construct an innovation-and-entrepreneurship competence cultivation system coordinated among government, universities, enterprises and rural communities, thereby delivering high-quality talent to propel the implementation of the rural revitalization strategy.