作为以中华优秀传统文化为内核的“第九艺术”,首款国产3A游戏《黑神话：悟空》在全球范围内的强势“出圈”,既是对民族文化自信自强、文化产业高质量发展、大国文化“软实力”的生动剪影，也是基于对守正创新的核心逻辑和实践遵循的深刻把握，为传承文化“双创”的历史使命提供了有益思路。新时代新征程，推动中华优秀传统文化焕发新光彩：方向上，要挖掘人文精神内核、坚定文化自信，实现囿于主流生态题材的价值守正；表达上，要从围绕优化文化供给内容、巧用前沿数字技术、发挥产业联动思维实现突破圈层隔阂的叙事变革；传播上，要从聚焦提升话语认同的温度、提升话语传达的效度、提升话语影响的广度来实现跨越文化鸿沟的话语体系建构。

As the “ninth art” with excellent traditional Chinese culture at its core, the first domestically produced 3A game “Black Myth: Wukong” has gone viral worldwide. It is not only a vivid silhouette of national cultural confidence and self-improvement, high-quality development of cultural industries, and the “soft power” of great country culture, but also a profound grasp of the core logic and practical guidance of upholding integrity and innovation, providing valuable ideas for the historical mission of inheriting culture through “creative transformation and innovative development”(often referred to as the “double innovation” or “Shuang Chuang”). In the new era and on the new journey, we need to promote the revitalization of outstanding traditional Chinese culture and bring it new splendor. In terms of direction, we explore the core of the humanistic spirit, uphold cultural confidence, and realize values centered around mainstream ecological themes; To achieve narrative transformation in terms of expression, it is necessary to optimize the content of cultural supply, skillfully utilize cutting-edge digital technology, and leverage industrial linkage thinking to break through the barriers between different circles; In terms of communication, it is essential to focus on enhancing the warmth of discourse recognition, improving the effectiveness of discourse delivery, and expanding the reach of discourse influence in order to achieve the construction of a discourse system that can bridge cultural divides.